The one hand, Motorola is the power industry has changed the face of the new pattern. Manufacturing was brilliant in the system has become history. Since the attempt to position itself between the computer and mobile phone manufacturers in between the new enterprise, will have to face giants Apple and Nokia mobile devices are a double attack; the other hand, it is eager to get rid of the old familiar business model, go to combination of software plus hardware to adapt to new ways. At the same time, it has been, and many mobile phone businesses, rely entirely on Google's Android platform. Will be part of the future to others, which will make the difference to pay a higher price.
betting Google
Now, this started since 1987 the companies operating in China, not only to the capacity of the huge Chinese market, the temptation, but also to the new competitive landscape in the new location is found. Meanwhile, the choice in the system to focus on Google's Android platform, which Motorola will be part of the future to other people's practice also can not help but worry.
after the Motorola spin-off will be Motorola and Motorola mobile technology solutions company of two parts. Meng frankly, the future in China, whether in Beijing or Tianjin, the factory, whether in the brand or business operation, will focus on Motorola's mobile technology.
serious decline in business during the period, Motorola CEO Sanjay K. Jha, the new world made a very important decision, focusing on the Android platform. Now all manufacturers of mobile terminals which do, only Motorola is one hundred percent focused on the Android platform. The world's latest products based on Android platform, is the first released in Motorola. Out of the woods from the company's rate, Motorola's Jha's decision to bring out the quagmire. However, the rapid rise may also mask potential problems.
addition to the familiar territory and Apple, HTC and other giant competition, in its attempt to enter the range area between mobile phones and computers, Motorola even greater challenge. Such as Motorola trying to launch Tablet PC product, it is their New field.
future strategy for Motorola, Meng that the whole strategy around the world, including China strategy is clearly to accelerate the field toward the smart phone to go. But because Traditionally, Motorola has more than 20 years in China, a large consumer customer base, so there will be some low-end Motorola or functional part of the machine to meet customer needs.
spin-off from the decision, Motorola to continue to penetrate a message to the outside world, the company will use the Android platform is very focused.
associated with this, Motorola is the phone provider from the mobile computing solutions provider to the direction of transformation. Transition to smartphones in the direction of the framework, the company has identified the future need to do first is the mobile Internet, mobile and Internet integration; second multimedia; third cloud.
Meng said that since Sanjay K. Jha, Motorola's new president took office, the company already determined the direction towards the development of smart phones. The future, Motorola is no longer a system manufacturer, it is not only mobile phone provider, but somewhere between the fields of mobile phones to PCs, mobile computing solutions provider.
focus on mobile technology
Motorola in China to promote system-based An-droid Qualcomm Meng from this very familiar: a combination of software plus hardware, similar to the way Microsoft and Intel combined. However, the problem is coming. When the mobile phone industry from a functional unit in the migration towards smart phones, almost invariably choose the same platform and similar combinations. How to make a difference, will be Motorola's problems.
Yan Wei
from the decline of the aristocracy to the mobile telecommunications rookie transition process is to choose the revival followed the glorious history, or drastic reform of the re-positioning? Motorola chose the latter. January 4, 2011, Motorola mobile technology became an independent after splitting the listed company. A week later, the company's senior vice president and president of mobile terminal business in Greater China for the first time the media Meng, Motorola s New Deal.
in communications equipment manufacturing, Motorola was the first camp members, but in the field of intelligent terminals, it is a perfect pick. Currently on the market two brand marketing model, a small number of Apple products, though, but high profits; and Nokia products through the large market share and fast update rate.
solutions company Motorola's existing business of a mobile system and the largest public network equipment, is sold to Nokia Siemens Networks. Focused on existing business phone systems such as government, business volume has become relatively small. Motorola will be the next mobile technology-based business. In addition, Motorola has 80 years of history, the brand also belongs to Motorola mobile technology companies.
the same time, Motorola plans to market the tablet PC is still using Google's An-droid3.0 platform, with the Android market share expansion, the next series if Google on the Android system, increase sales, I am afraid Motorola will be thrown into passivity. Google's system relies, for the manufacture had been ahead of its time in the satellite communications system technology to send the company Motorola, it is progressive or regressive?
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