Mainland sportswear brand integration by the golden period of the change to

 HC mainland clothing online and even some developed prefecture-level cities in the county and county-level city streets often appear similar to the scene, in the commercial street, Li Ning or Anta, or other sports brand stores occupy most of the lot the flow of people, less than 100 meters may have two or more of the same brand of sporting goods stores.

past 10 years, is the strategy of relying on a large number of shop, the mainland and the local sports brand in the second and third line will not only survive the following cities and bigger and bigger, Li Ning's income scale more in 2009 beyond the sporting goods giant Adidas cross, sit the Mainland's second child seat sporting goods market, compared with the boss of Nike's strength is also equally matched; however grand, the local sporting goods enterprises in small cities

an apparel industry veteran who believes that the mainland had only a handful of sporting goods brands, sports brand now numerous, listed companies everywhere, has been integrated into a beginning era.

Magang sporting goods market observers believe that the mainland over the past five years is the best sporting goods industry in five years, just a few years, Li Ning and Anta strong growth performance, and followers behind them, the Chinese trends, special steps, 361 degrees, Pick, etc., the performance is also very eye-catching, 2009, Li Ning, Anta, China Dongxiang, special steps, 361 degrees, the performance of Olympic and other enterprises add up sales of close to 300 billion yuan, about 600 billion yuan in retail size, is about five years ago, the scale of the entire domestic consumption of sporting goods several times in just five years, China sporting goods industry shows the characteristics of explosive growth.

second and third line and below the increase in the number of city stores the results of growth of the mainland domestic sports brand In 2004, Li Ning, the company listed in Hong Kong, then a turnover of 1.88 billion yuan, shop number 2887; 2009, Li Ning, the company's revenue reached 8.39 billion yuan, Li Ning brand the number soared to 7,249 stores. Anta listed in Hong Kong in 2007, when turnover of 3.18 billion yuan, the number of stores 4716; 2009, Anta increased turnover of 5.87 billion yuan, the number of stores increased to 6591.

Li Ning, Anta, there are other mainland local sporting goods stores the number of enterprises in 2010 is increasing. Is able to open many stores in the mainland market? Zhi-Hua Xu Peak CEO optimistic estimates, a single brand to open 10,000 stores in the number of goals is possible, but in fact, the domestic sports brand in the expansion of the number of stores in advance the issue of

Magang said that in 2010, Li Ning, the number of stores planned to reach 7900, and Anta, special steps, 361 degrees, the number of Olympic and other brands will break through 7,000 stores mark. Increase in the number of stores, the performance has also come to increase. According to existing data estimates, mainland sporting goods brand stores average growth rate of about 10%, while sales growth rate of about 20%.

present, the local sporting goods brand of the network layout, 70% second and third tier cities in the mainland has more than 280 prefecture-level city, more than 370 county-level city, more than 1,600 counties (including County, flags, Autonomous Banner, DC, and forest), and then look at the number of retail shops sporting goods, sporting goods store outside the mainland headquarters had reached more than 40,000, second and third grade class consumer market potential of sports to be dug out of basic The market ushered in a consolidation phase.