This is always a business trip two days, although a lot of time traveling, but are wasted in anxiety airport, railway station waiting, waiting among the. Bits of the interview feeling occasionally in my micro-blog, but as many of my friends have been able to feel it, micro-Bo is just a release of information, gossip walking a good way to really make one thing clear, it is not micro-Bo can do it, of course, if the micro-blog to gather enough cattle thorough discussion enough people, it would overturn the blog of the one-way communication, but now look, microblogging is only a small number of cattle from the place of talking, so, I would insist here is updated daily and talk about China story of the car.
Today I want to say a short story about the Chinese automotive personnel board, two days before Li Chao teachers to Shenzhen, Guangzhou Auto Group dealer personnel in the short board, said some interesting topics, in fact, the teacher said Li Chao Shenzhen car talent shortage is the shortage of automotive service personnel, marketing,UGG bailey button, although the lack talent, but relatively speaking, so many years of various brands in this area can support the accumulation of basic network expansion and brand development. from the manufacturer level, including Shanghai Volkswagen, including many German Department, the U.S. Department of Japanese brands have recently introduced marketing in foreign aid, such as from China Taiwan's automotive marketing talent, and even a small number of dealer groups directly into South Korea, Europe and the U.S. automotive marketing talent. But easy to copy the experience of mature market compared to the automobile marketing mode, auto service experience in the localization pattern more difficult to reproduce, therefore, demand for automotive service professionals with the expansion of automotive sales and service network, with more attention to service domestic brands started , focus on customer satisfaction and become more scarce.
In general, people involved in car divided into three levels, if we follow the pyramid model to distinguish between the base of the pyramid is the car manufacturer's production line repair shop workers and the general maintenance man, the pyramids middle manager automotive manufacturers and dealers of middle managers, the pinnacle of the pyramid is the vendor's senior manager, general manager and president of dealers, general manager. these two years China's auto industry leaps and bounds, especially within the capital growth of new brands emerging, leading to the automotive industry are the lack of support for human pyramid of talent development. We are through joint ventures, and other contributions from the mass market is where multinational auto companies received technical Putting aside, at least I can safely say, 25 years, Volkswagen does for the Chinese culture a lot of car people, the talent base covers the entire automotive professionals in all parts of the pyramid. It is no exaggeration to say that today if any of the domestic automobile manufacturers did not come in Since the joint venture Volkswagen brand talent, it is likely that the foreign auto companies have not entered the localization or internationalization of the state capital.
example, I am familiar with a certain brand of car ownership in the capital is one million, but it is the past, many In fact, only parts of the supply base does not consider the after-sale support. But with the growing internationalization of the brand, its services become more glaring shortcomings, for which the brand began to consider upgrading the service, but rely on their own Talent extremely difficult to do, because domestic capital brand, they are not foreign experience for reference, and a simple model to imitate the appearance of competition is likely to succeed than the interior, a joint venture to imitate the mode of service brand not so simple, this invisible imitation of their basic service likely will make, and the joint venture brand itself is still in the early stages of service marketing, service delivery model to imitate a mature brand can only choose to make the domestic capital to start from scratch. And from the beginning Start on the need for personnel with relevant experience to support. To this end,Discount UGG boots, the joint venture from a domestic brand brand has experienced staff working there, taking into account their existing talent is more difficult to dig, so they choose to employ a joint venture with the company brand retirees patterns of young cadres to quickly follow. This is of course just one of the patterns, the recent expansion of the other domestic brands is also very fast, it also faces a shortage of qualified personnel based service marketing issues, it is a way to solve this problem to the executive search firm The executive search firm in the grasp of marketing services experience is obviously limited talent, so they put the offer executive search firm sent to the dealer on the senior management. Ever since, we will see that many manufacturers from a number of senior managers have in fact years of executive experience that dealers dealers, and their front-line service marketing experience enables them to make dealer management, service management more easier. This is the most typical example of the Lexus Mr. Zeng Lintang, he managed Lexus dealers have the experience of many veterans from his accumulation of the year as a distributor. Similarly, we see active in the Chinese auto industry today, some well-known people, there are many cars from the dealers, the future, this trend is more and more obvious, because the more intense competition, management of the dealer sales and service more important, and this part of the manufacturers themselves to cultivate talent that requires a lot of time, for example, I know, a manufacturer of high-quality jobs from the well-known universities university students in some departments the first exercise, then go to the gym around the assignment, and then rotation exercise, but to cultivate a talent to spend the time and costs are high. Domestic Capital brand, apparently did not have enough time to personnel training to do such a basis, then, poaching is inevitable, but I know of the situation. The real dealers have the ability to executives, even though there is no equity in the professional managers, their income is higher than the manufacturer should be senior manager, but a small number of sales in the first-line service manager to do the possible lack of confidence jumping to a vendor will choose to do the dealers have experience of the talent is extremely difficult.
talent shortage on the analysis of dealer service, Li Chao teacher has summed up a lot. He cited the example of deep industry is one, in fact, many managers are many excellent dealers years ago to keep people there on merit. For example I know of a dealer manager has given me about 5 years, said he officially maintenance worker in the workshop no less than 5,000 yuan monthly salary, for which work he received there costs significantly higher than competitors, but even so, there are still many vehicle owners are willing to him, this will obviously slaughtered Aizai things are still willing to outstanding service personnel to fully explain the value of the dealer.
on senior management and technical personnel is hired away from each other has existed since ancient things, sometimes I and some executive search firm friends joke, We diverted to do executive search industry. so many years we have seen is only 3,5 years of experience in the industry of young people to be able to jump around between different brands, the market has given many young people are willing to delve into practical opportunities, but apparently young people practical work hard enough, lack of training time so many young people have not had time to become technical services the Today, almost all the meat and potatoes of the vehicle maintenance professional technical schools are not only much higher than the average income of teachers in colleges and universities with well-known titles of university teachers, whose employment rate is far higher than the undergraduate college of the car. I believe the next few engaged in automobile sales and service in professional and technical personnel will be greater the gap, the young people who are interested should be prepared for this.
fact, not only is the basis of dealer sales and service personnel missing, manufacturers are not in fact the surplus of workers. I The author has previously said that, today like Shanghai, Guangzhou, Changchun, Wuhu, and even automobile companies in these areas has been difficult to recruit to the production line at the local auto workers. For instance, Shanghai's auto makers used to be from the Jiangsu and Zhejiang, Anhui, recruit workers, and now These places are no workers willing to dry, so the company started to Shandong recruitment, if the future shortage of workers in Shandong Shanghai GM, mm because there are many companies have had to plant a mm recruitment to the central and western. Again, I originally that similar to the Chery, Geely, should be relatively easy to find local labor, but the current situation, they are in the workshop, there are many foreign staff workers, such as Chery in Wuhu local shop workers can not much, so the plant from the relatively Henan and other places in recent recruitment. Similarly, located in Guangzhou, Guangzhou Fung, Kwong basically from the local recruiting local workers in Guangzhou, they also have to inter-provincial recruitment. I think the reason why almost all companies can not recruit locally to the appropriate production line staff, this only shows the car as the profits of the manufacturing sector is still no way to ensure that workers receive wages higher than the industry as a whole, and perhaps contribute to the future union wage negotiations to resolve this problem, but I think the auto industry does not particular, the wages of manufacturing workers is only a shortage of labor force in the country can only be resolved when, after all, the cultivation of the production line workers is still hundreds of times for many companies. However, the training car service is another matter.
this articles have been written too long, and I want to say is: the short term, as the owners put up some of the vendors would be no alternative low-service thing, not the manufacturers do not want to help dealers improve sales and service ability, but improve their ability to follow the basic path is not readily available, more complicated than increase capacity, and as such, we see more capacity to manufacturers in terms of triumph, but to improve service capacity more than we get the message of optimism. As the end of I put an interview with Skoda dealers Nanjing captured pictures as the end of the parking lot at the dealer's shop door mm line of road congestion is commonplace, the store parking lots used to solve the problem of inadequate parking It is not the user of the cart to the road, and that price is not small, but the attitude is very clear to say you can not love humanity mm to business users can not find good grounds for parking spaces, to solve this than you say your How terrible service are important. I wish more dealers from the details of this dealer to learn your God can mm decent parking, it is very important.
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